Wake up to a calendar full of meetings you didn't have to chase.
You're not spending your mornings writing follow-up emails or playing phone tag. You're showing up to meetings with advertisers who are already interested and ready to talk about their campaigns.

We write it for you
Professional, brand-aligned messaging crafted and managed for you.

Branded to you
Emails go out with your logo and voice, like they’re coming from your own team.

Fully automated delivery
Set it and forget it our system handles the scheduling and delivery.

Quietly working in the background
While you focus on your publication, we quietly keep the conversation going.
Included with Email Marketing
- A monthly campaign calendar, pre-approved and pre-built
- Your emails sound like you, not a robot
- Targeted outreach to advertiser lists (yours or ours)
- Automated follow-ups based on interaction (opens, clicks)
- Advertisers book meetings directly
- Your calendar fills up while you focus on closing deals
- Response routing so replies come back directly to you or your sales team
- Real-time performance tracking in your dashboard
Less effort. More meetings. More revenue.
What Makes It Different?
Smart Follow-Up Logic
Your emails know what to do next based on how advertisers respond. Someone opened but didn’t book? They get a different follow-up than someone who ignored it completely. Someone clicked your calendar link but didn’t schedule? They get a gentle nudge with fresh messaging.
The result? You’re always saying the right thing at the right time, and you never sound like a broken record repeating the same pitch over and over.
Zero Learning Curve
You don’t have time to become a software expert. You’ve got a publication to run. That’s why we build everything for you; email templates, follow-up sequences, calendar integration. You just approve what we’ve built, and everything else runs in the background.
And when you want to see how things are going, you get reports in plain English; clear numbers, actual insights, zero marketing jargon.
"I used to spend two hours every morning just doing email follow-ups. Now I spend that time in actual sales meetings. My close rate went up because I'm talking to people who already want to talk to me."
— Sarah M., Community Publisher
Frequently Asked Questions
Will the emails sound like they're from a robot?
Nope. They’re branded with your voice, your style, your publication. Advertisers won’t know the difference between your automated emails and the ones you’d write yourself, except these actually go out on time.
What if I want to customize the emails?
You can. Set it up however you want. We give you templates that work, but you’re in control of what they say and when they send.
How does the calendar booking actually work?
Every email includes a link to your calendar. Advertisers click it, see your availability, pick a time that works for them, and boom—meeting booked. You get a notification. No coordination required.
What if someone books a meeting at a bad time?
You control your availability. Block out times you’re not available, and advertisers can only book when it works for you. Simple.
Do I have to manage this every day?
That’s the whole point, you don’t. Set it up once, tweak it when you want to, and let it run. You’ll get notifications when meetings are booked, but the system handles everything else.
What if I'm terrible with tech?
Join the club. We built this for publishers, not software engineers. If you can send an email, you can use Working Napkin. And if you get stuck, our team is here to help.
More Resources
Soft-touch strategies using email and text Introduction Every publisher has a cold lead list businesses that once showed interest, advertised
How to write advertiser emails people actually answer There’s a big difference between an email that gets a reply and
Simple habits that keep your publication moving forward When you hear the word “growth,” you might think of big changes
Stop chasing. Start closing.
Every email includes a direct link to your calendar. Advertisers can book a meeting right there, no back-and-forth
See what happens.