Wake up to a calendar full of meetings you didn't have to chase.

You're not spending your mornings writing follow-up emails or playing phone tag. You're showing up to meetings with advertisers who are already interested and ready to talk about their campaigns.

We write it for you

Professional, brand-aligned messaging crafted and managed for you.

Branded to you

Emails go out with your logo and voice, like they’re coming from your own team.

Fully automated delivery

Set it and forget it our system handles the scheduling and delivery.

Quietly working in the background

While you focus on your publication, we quietly keep the conversation going.

Less effort. More meetings. More revenue.

Working Napkin handles the repetitive stuff so you can focus on what actually matters: building relationships and closing deals.

What Makes It Different?

Most email platforms are built for everyone, which means they’re optimized for no one. Working Napkin is different. It’s built for publishers. Your emails sound like you, reach the right people at the right time, and build advertiser relationships that actually matter, all while you’re focused on running your publication, not managing your email tool.

Smart Follow-Up Logic

Your emails know what to do next based on how advertisers respond. Someone opened but didn’t book? They get a different follow-up than someone who ignored it completely. Someone clicked your calendar link but didn’t schedule? They get a gentle nudge with fresh messaging.

The result? You’re always saying the right thing at the right time, and you never sound like a broken record repeating the same pitch over and over.

Zero Learning Curve

You don’t have time to become a software expert. You’ve got a publication to run. That’s why we build everything for you; email templates, follow-up sequences, calendar integration. You just approve what we’ve built, and everything else runs in the background.

And when you want to see how things are going, you get reports in plain English; clear numbers, actual insights, zero marketing jargon.

See It In Action

"I used to spend two hours every morning just doing email follow-ups. Now I spend that time in actual sales meetings. My close rate went up because I'm talking to people who already want to talk to me."

— Sarah M., Community Publisher

Frequently Asked Questions

Will the emails sound like they're from a robot?

Nope. They’re branded with your voice, your style, your publication. Advertisers won’t know the difference between your automated emails and the ones you’d write yourself, except these actually go out on time.

You can. Set it up however you want. We give you templates that work, but you’re in control of what they say and when they send.

Every email includes a link to your calendar. Advertisers click it, see your availability, pick a time that works for them, and boom—meeting booked. You get a notification. No coordination required.

You control your availability. Block out times you’re not available, and advertisers can only book when it works for you. Simple.

That’s the whole point, you don’t. Set it up once, tweak it when you want to, and let it run. You’ll get notifications when meetings are booked, but the system handles everything else.

Join the club. We built this for publishers, not software engineers. If you can send an email, you can use Working Napkin. And if you get stuck, our team is here to help.

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More Resources

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Simple habits that keep your publication moving forward When you hear the word “growth,” you might think of big changes

Stop chasing. Start closing.

Every email includes a direct link to your calendar. Advertisers can book a meeting right there, no back-and-forth

See what happens.

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Branded emails. Sent automatically.

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Quick texts. Better responses.

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