Consistent Social Media, Zero Guesswork
Working Napkin provides a fully managed social media service. We create your content, schedule your posts, and keep your accounts active. All while maintaining your brand voice.
Scheduled Content Calendar
Your posts are planned, designed, and scheduled in advance so your feed stays fresh and consistent.
Branded & Relevant
Every post reflects your publication’s tone and style highlighting events, advertisers, and your local community
Strategic Engagement
Posts are designed not just to fill space but to start conversations and attract advertiser attention
Fully Managed
No software to learn. No logins to remember. Just approve your calendar and we take care of the rest.
Included with Social Media Marketing
- 3-5 branded posts per week
- On-brand messaging that matches your voice
- Custom graphics and copy
- Scheduled and posted on your behalf
- Monthly performance summary
- Designed to promote both your publication and advertisers
Why Social Media Matters
Built For Publishers
See It In Action
“My Facebook page used to be a ghost town. Now it looks like I have a whole team behind me. Local businesses have started noticing and reaching out.”
— Carla, Publisher – Central Street Monthly
Frequently Asked Questions
Will it sound like my publication, or generic corporate speak?
What platforms do you post on?
Wherever you want to be. Facebook, Instagram, LinkedIn, Twitter/X, we can manage all of them or just the ones that matter to you.
What if I want to post something myself?
Go for it. This isn’t meant to stop you from posting, it’s meant to make sure your accounts stay active even when you’re too busy to think about it. You can jump in anytime.
How often do you post?
As often as makes sense for your audience and goals. Some publications do daily posts, others prefer a few times a week. We work with you to figure out what works and keeps your audience engaged without overwhelming them.
What kind of content do you post?
A mix of things: local news highlights, advertiser spotlights, community stories, industry insights, behind-the-scenes moments, whatever fits your publication and keeps your audience interested.
Do I have to approve every post before it goes out?
Only if you want to. Some publishers like to review everything. Others trust us to handle it and just check in occasionally. It’s your call.
What if I don't like something you post?
Tell us, and we’ll adjust. The whole point is to make your life easier, not add more stress. If the content isn’t hitting the mark, we fix it.
More Resources
Introduction Staying relevant with your advertisers doesn’t take a huge budget or complex campaign it just takes consistency. Local businesses
Simple habits that keep your publication moving forward When you hear the word “growth,” you might think of big changes
Done-for-you tips to keep your brand active without doing much Let’s be honest. If you’re a local publisher, social media
