Find local advertisers who are ready to buy. Without hours of research or cold calling.
Working Napkin's done-for-you lead generation service handles all the research for you. We find local businesses that match your ideal advertiser profile and deliver their contact information directly to you; complete with names, phone numbers, emails, and company details.
AI-Powered Prospecting
Describe your ideal advertiser; industry, location, company size, revenue range, and we build targeted lists of local businesses that fit your criteria. No manual research on your end. Just qualified leads delivered to your dashboard, ready for outreach.
Verified Contact Information
Every lead comes with verified details: decision-maker names, direct phone numbers, email addresses, company information, and LinkedIn profiles. Reach the right person at the right business without digging through websites or calling receptionists.
Automatic List Building
Set your targeting criteria once and the system will continuously generate fresh leads that match your criteria, so your pipeline stays full month after month. You'll always have new advertiser opportunities to pursue without lifting a finger.
CRM Integration
Leads flow directly into your Working Napkin dashboard where they're automatically enrolled in outreach campaigns. No manual data entry. No importing spreadsheets. Just seamless lead-to-contact workflow so you can jump straight into conversations with qualified prospects.
Included with Lead Generation
- Done-for-you list building by our team
- Verified contact details for decision-makers
- Continuous monthly lead generation based on your criteria
- Local and regional targeting options
- Leads delivered directly to your CRM
- Real-time data validation and accuracy checks
Powered by Buyer Intent Data
Most publishers waste hours hunting for advertisers who may or may not be interested. Working Napkin flips that equation. Our lead generation service uses buyer intent data to identify local businesses that are actively researching advertising, marketing services, or media partnerships right now. We’re finding businesses that are already in the market for what you’re selling. That means higher response rates, shorter sales cycles, and more conversations with businesses that are actually ready to buy ad space.
B2B Leads for Local Publishers
Working Napkin focuses exclusively on B2B leads in your market that have advertising dollars available and can make purchasing decisions. We search your geographic area (city, county, region), filter by industries that advertise in publications like yours (restaurants, healthcare, professional services, retail, home services), and focus on company sizes and revenue levels that match your ad packages. Every lead is a real business with a real budget, located in your coverage area, and matched to the types of advertisers you need.
Website Visitor Identification
Businesses are visiting your website right now and leaving without contacting you. Our technology identifies those anonymous visitors and tells you which companies were interested, complete with decision-maker contact information. You’re capturing advertiser opportunities that would otherwise disappear.
See It In Action
“My Facebook page used to be a ghost town. Now it looks like I have a whole team behind me. Local businesses have started noticing and reaching out.”
— Carla, Publisher – Central Street Monthly
Frequently Asked Questions
How accurate is the contact information?
All contact data is verified in real-time when leads are generated. We validate email addresses, phone numbers, and company details to ensure you’re reaching real people at active businesses. While no database is 100% perfect, our accuracy rates are significantly higher than static lists or outdated databases.
Can I target businesses in my specific area?
Yes. You can target by city, county, zip code, or radius around your location. This is especially useful for local and regional publishers who need to focus on businesses within their circulation area.
What kind of businesses can I find?
Any industry; restaurants, healthcare providers, professional services, retail, automotive, real estate, home services, and more. You set the criteria based on who your ideal advertisers are, and we will find the businesses that match.
Does this replace my sales team?
No, it supports them. Lead generation gives your sales team qualified prospects to reach out to, so they can spend their time having conversations and closing deals instead of researching who to call. It makes your sales process more efficient, not obsolete.
How does this integrate with my current workflow?
Leads automatically flow into your Working Napkin dashboard where they can be enrolled in email, SMS, and calling campaigns. Everything stays in one system, so you’re not juggling multiple tools or manually transferring data.
Is there a limit on how many leads I can generate?
That depends on your plan, but most publishers find they have access to far more leads than they can actively pursue. The focus should be on quality targeting, not just volume.
More Resources
Introduction Staying relevant with your advertisers doesn’t take a huge budget or complex campaign it just takes consistency. Local businesses
Explaining passive outreach through automation in a friendly tone Introduction There’s an old-school mentality that says if you’re not grinding,
Advertising has never been easier to access.That is exactly why selling ads has become less valuable. Abundance Changed the Game
