Text Messaging That Gets Results
Reach advertisers quickly and directly with no extra effort on your part.
Direct-to-Inbox Visibility
Your message lands directly on advertiser’s phone screen, not buried in a spam folder or lost in an overflowing inbox. When you text, they see it within minutes.
We Write It For You
Brief, punchy, and tailored to get responses. All messages are crafted to match your voice and goal.
Automated Scheduling
Set it and forget it our system handles the scheduling and delivery.
Compliant by Design
We handle opt-ins, opt-outs, TCPA regulations automatically. You stay compliant with carrier requirements and federal laws without thinking about it.
Included with SMS Marketing
- Message creation, personalization, and testing
- Contact list segmentation for targeted campaigns
- Delivery and opt-out tracking
- Engagement tracking (opens, clicks, replies)
- Two-way conversation management with reply notifications
- Multi-channel coordination with email and social media
Why It Works
Designed for Simplicity
See It In Action
“I was skeptical about texting at first, but it’s now the fastest way I hear back from advertisers. Working Napkin handles it all, and it doesn’t feel salesy it just works.”
— Jamie, Publisher – Local Life Weekly
Frequently Asked Questions
How many texts should I send?
It depends on your goals and audience, but typically 2-4 texts per month per contact is effective without being overwhelming. We help you find the right frequency.
What if someone wants to opt out?
They can reply STOP anytime, and they’re automatically removed from your SMS list. This is required by law, and Working Napkin handles it automatically. You’ll never accidentally text someone who’s opted out.
Can I send texts to my entire contact list?
Only to contacts who’ve opted in to receive texts from you. We help you build that list through proper opt-in campaigns, and we never text anyone who hasn’t given permission.
What if an advertiser replies with a question?
You’ll get notified immediately, and you can respond directly from your dashboard or mobile app. All conversation history is saved, so you always have context.
Can I still use SMS if I send emails too?
Absolutely. In fact, combining SMS and email is more effective than using either alone. Working Napkin coordinates both so your messaging is consistent and complementary.
More Resources
Soft-touch strategies using email and text Introduction Every publisher has a cold lead list businesses that once showed interest, advertised
Simple habits that keep your publication moving forward When you hear the word “growth,” you might think of big changes
A value-driven comparison article Introduction You started out with a few tools maybe an email platform, a design app, and
