Simple Marketing Tools for Local Publishers
Simple Marketing Tools AI Powered Automation Email Campaigns No touch texting for Local Publishers
We help independent publishers reach advertisers, grow their audience, and stay relevant without learning new tech.
Stop Chasing Sales. Let Sales Chase You.
Everything You Need To Succeed
Working Napkin helps consolidate your marketing tools and strategies into one simple platform.
Want more advertisers?
Learn the most effective outreach strategies that get attention and keep your publication top of mind.
Want to streamline your workload?
Want to scale your reach?
Built for solopreneurs
Everything is designed for people who don’t have marketing teams just hustle and heart.
Grow without growing your team
Visual campaign performance
Save hours each week
Tools That Run Your Marketing
All-in-one automation and marketing support, tailored specifically for local publishers and solopreneurs. Everything runs in the background while you stay focused on publishing.
Email Marketing
Working Napkin handles all your advertiser email campaigns from start to finish, ensuring you’re consistently in front of prospects with minimal effort.
- Fully written and personalized campaigns
- Sent on your behalf under your brand
- Maintains credibility and consistency
- Runs automatically while you focus elsewhere
SMS/Text Marketing
- Quick and personal messaging
- Compliant with industry standards
- No need to handle follow-ups or scheduling
- Drives faster responses than email alone
Social Media Marketing
We keep your social media active and professional with custom content that promotes your publication and advertising opportunities.
- Done-for-you post creation
- Branded and timed for visibility
- Promotes engagement and reputation
- Zero time spent planning or posting
Tracking and Analysis
- Email and SMS open/click rates
- Lead sources and conversion paths
- Maintains credibility and consistency
- No need to interpret complex data
Join The Movement
Built By Publishers, For Publishers
Everything in Working Napkin was built to solve problems we’ve seen firsthand.
Community-Led Features
Have an idea? Suggest it. Vote on what we build next. We listen because this platform is yours too.
Peer-to-Peer Learning
Swap tips, get feedback, and connect with other publishers in our private community group.
Simplify Your Marketing and Grow with Working Napkin
Looking for More Advertisers?
With Working Napkin by your side, you'll discover marketing strategies that are already helping publishers succeed. We'll help you boost your reach, increase revenue, and engage your audience all without the tech overwhelm.
Want to Make Marketing Easier and Keep Your Clients Happy?
Working Napkin’s all-in-one platform brings everything you need into one simple place. You’ll save time, cut costs, and keep things running smoothly, so you can focus on building strong relationships with your advertisers and readers.
Ready to Grow Your Publishing Business?
At Working Napkin, we connect you with marketing experts who know how to help you close deals and offer more services. We’ve done the hard part so you can focus on scaling your business with confidence.
Pricing
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Enterprise
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The Most Frequently Asked Questions about Working Napkin
What is Working Napkin?
Working Napkin is a revenue enablement platform built specifically for newspaper and magazine publishers. It is designed to help you attract new advertisers, strengthen relationships with existing ones, and introduce modern digital revenue opportunities without adding pressure to your team or day to day operations.
Who is Working Napkin for?
Working Napkin is for publishers who want to grow advertiser revenue but are already stretched thin. It is built for teams that care deeply about their publication and want support that respects their time, their people, and their reality.
What problems does Working Napkin solve?
We help publishers work through challenges that are common and often frustrating, such as stalled ad growth, declining renewals, limited digital confidence, and inconsistent sales activity. Our goal is to create steadier momentum and remove unnecessary friction, not introduce more complexity.
Does Working Napkin replace our sales team?
No. Working Napkin is designed to support your sales team, not replace them. It helps create better starting points for conversations, keeps prospects warm, and provides structure so your team can focus on relationships rather than constant manual follow up.
Can this work if we do not have a strong sales staff?
Yes. Many publishers use Working Napkin because sales capacity is limited. The platform helps carry the weight of outreach, education, and follow up so opportunities are not lost simply because there are not enough hours in the day.
How quickly will we see results?
While every publisher is different, most customers begin to notice increased advertiser engagement within thirty to sixty days. Revenue impact typically follows as those conversations become renewals, upgrades, or new commitments.
Is there a long term contract?
No. Working Napkin operates on a subscription model with flexible terms. We believe trust should be earned through results and experience, not locked in through contracts.
Is the platform difficult to use?
No. Working Napkin is designed for non technical users. Most of the work happens automatically, and the system is meant to support your efforts quietly rather than demand constant attention.
What kind of support do you provide?
We provide onboarding, training, and ongoing support. We also schedule regular check ins to make sure the platform is helping in meaningful ways and to adjust when needed.
Is Working Napkin right for every publisher?
No. It works best for publishers who are committed to growing advertiser revenue and are open to modernizing how sales and marketing are supported. It is not about chasing trends. It is about building something sustainable.
What makes Working Napkin different from other platforms?
Working Napkin is not built for marketers or dashboards. It is built for publishers who need revenue. Every part of the platform is designed to answer one practical question. How does this help generate advertising revenue?
What kind of results should we realistically expect?
You should expect more consistent advertiser engagement, better qualified conversations, stronger lifetime value from existing advertisers, and less dependence on last minute or heroic sales efforts. This is not a campaign. It is a revenue operating system.
Do I need technical skills to use this?
Not at all. Working Napkin was built specifically for users who don’t understand or care to understand marketing platforms. Everything is pre-built and runs automatically in the background after a simple setup call.
Can I approve what gets sent?
Yes. You can approve, reject, or edit any campaign before it’s sent out. You remain in full control while we do the heavy lifting.
How quickly can I go live?
Most users are up and running within 24 to 48 hours after onboarding. It’s a quick, guided process designed for busy people.
Do you help with setup?
Yes, our team will personally guide you through setup and make sure your campaigns are ready to launch. You’ll never be left figuring it out alone.
Is everything really automated?
Yes. Once your account is live and content approved, all campaigns are fully managed and scheduled by our system.
Can I upload my own contacts?
Definitely. You can upload your own advertiser list, and we’ll make sure they’re integrated into all email and text campaigns.
Is it secure and compliant?
Yes. All messages are compliant with relevant communication laws and we prioritize data security for all users.
What if I need to pause or cancel?
There are no contracts. You can pause, cancel, or restart anytime from your dashboard with no penalty.
Can I request custom content?
Absolutely. If you have a special campaign, we’re happy to tailor content to match your needs just let us know.
How do I track results?
Your dashboard includes real-time reporting on open rates, clicks, replies, and more. You’ll also get weekly summaries via email.
