Built for Publishers Like You
We simplify marketing so you can focus on what you do best connecting with your community, telling great stories, and growing your publication.
Our Story
We started Working Napkin with a simple goal: make modern marketing tools accessible to the people who need them most small, independent publishers. For years, marketing tools were either too complicated, too expensive, or simply not built with small-town realities in mind. Most of our customers were either stuck trying to duct-tape solutions together or giving up altogether. So we decided to change that.
From day one, we’ve worked hand-in-hand with publishers to understand what they need. What we’ve built isn’t just software it’s a simplified, always-growing toolkit designed to remove friction and give local voices the platform they deserve.
Our Vision
We believe local publishing is the heartbeat of strong communities. Our vision is to empower every local publisher, storyteller, and solopreneur to thrive no matter their tech skills. As the platform grows, we aim to become the backbone of small business marketing infrastructure across industries, but our roots will always be in helping people tell better stories and get paid for doing it.
What We Believe
Make it simple
Marketing shouldn’t feel like a second job.
People first
Our tools serve people not the other way around.
Progress over perfection
We build, test, learn, and improve continuously.
Grow together
We treat every user as a partner, not a transaction.
How We Work
We collaborate with real users, early and often. Our team brings deep experience in automation, design, and digital publishing but our most important skill is listening. Every feature we build starts with a real-life challenge our users face. If a solution doesn’t make someone’s day easier, we won’t build it.
We also work closely with our partners at GoZenDev to ensure our features are backed by cutting-edge technology while remaining simple to use. Our development cycle is lean and iterative, so we can evolve quickly alongside your needs.
Why It Matters
We know what it feels like to have something valuable to offer and no easy way to share it with the world. Working Napkin is our answer to that challenge. Every automation we build, every campaign we manage, every message we send is designed to help local publishers build lasting relationships with their advertisers and readers.
Whether you run a small-town magazine, a niche newsletter, or a grassroots blog we’re here to help you do it better, faster, and with less stress.
